Advanced Micro Devices sees pricing in the market remaining competitive, and aims to return to profitability soon, Chief Executive Hector Ruiz said Thursday.
AMD, the No. 2 maker of chips, controls about a fifth of the market for the central processing units at the heart of the world's 1 billion personal computers and servers.
It has been locked in a price war with market leader Intel and has reported four straight quarters of net losses.
"The good news is that for consumers, prices keep going down," Ruiz told reporters after inaugurating a research and development facility in Bangalore, which is India's technology hub.
"The bad news is we always have to figure out how to still do that and hopefully make money. It's a very competitive industry and I don't see pricing being anything but competitive in any segment in this industry," he said.
Last month, AMD posted a smaller-than-expected quarterly loss of $396 million on higher sales of chips for notebooks and signaled the brutal price war with larger rival Intel had abated.
Ruiz said AMD aims to return to profitability soon.
"That is our No. 1 goal right now," he said.
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